We all know that direct email marketing isn't what it used to be. Well, actually it kinda is, and maybe that's why we are tired of it. People rarely welcome the conventional direct mail message, and some may even see it as a nuisance. If you want to grab the attention of your email marketing audience, video is the answer.
Pull up a video and stay awhile
See the video with the dinosaur puppet? By adding this tiny video, this blog suddenly became 50% more likely to show up on the first page of a relevant Google search. No other form of content creates as much value for consumers like video does.
Hold the phone
What if your customers are visiting your website via their mobile device? Come to think of it, are you reading this blog on a mobile device right now? More importantly, have you made any purchases via your mobile device today? Wouldn't it be nice if your customers were answering yes to this question?
The percentage of consumers who make purchases via their mobile device continues to grow by leaps and bounds. In fact, most informed consumers won't make a purchase without first watching a relevant product video on their mobile device. The opportunities to advertise your product via mobile device are endless. Consider how often we use our mobile devices to explore different websites when standing in line at the grocery store, or while waiting for a flight at the airport.
As a business owner, these moments present an incredible opportunity to grab your customer's attention. Take the next step and integrate video into your mobile device strategy. You will empower your brand and captivate your audience, no matter where they are.
Know anybody in your family who likes to brag about how well they know a product? Are you that person? You are not alone. In today's economy, most consumers want to feel informed. Online video allows consumers to get fully immersed in a product without having to make a trip to the store. How great is that? Who doesn't like to save money on gas!
Pretty words won't save you now
Modern research tells us that the longer a potential customer reviews your website, the more likely they are to remember your brand and engage your services. So, are your white papers pretty exciting? Do your customers send you a tidal wave of positive comments telling you how much they enjoy your text based advertisements? That is such great news, especially since the average attention span has dropped to 15 seconds or less.
Adding video to your direct mail marketing campaign gives it motion, and motion of any kind can make the average email more dynamic. The more dynamic the email, the more effective the email. Even a simple animation of a dog walking can increase engagement times, and click-through rates.
Now that you are aware of the benefits your business can gain when you start implementing video, what needs to be done in order to set yourself up for success?" Remember, having a great vocabulary didn't save the THESAURUS from extinction...ba-dum-tshh!
Here at Blue Logic, we can enhance your current marketing strategy (and command the attention of your audience) with new and engaging videos. We can help push your videos across social media channels like Google+, Facebook, and Twitter.
Speaking of Facebook and Twitter, if you enjoyed this post, please share it with your friends! We'd greatly appreciate it!
'Til next time, stay focused.
-David L. Brehm